Creating Custom Referral Links for Office Online Scheduling

Below are the exact steps your team can follow to create custom tracking links (UTM URLs) for each referral source or campaign.

Base Referral URL

https://app.orthosync.ai/online-scheduling/id/93d24c80-70cf-4764-bf03-1a142440a885

Step 1 – Start with “?”

Add a question mark (?) to begin adding tracking parameters:

https://app.orthosync.ai/online-scheduling/id/93d24c80-70cf-4764-bf03-1a142440a885?

Step 2 – Add Source (utm_source)

Use this to identify where the referral came from — e.g., a mall display, social post, or referring doctor.
Example:

utm_source=WellingtonMall

Full link:

https://app.orthosync.ai/online-scheduling/id/93d24c80-70cf-4764-bf03-1a142440a885?utm_source=WellingtonMall

Other examples:
utm_source=Social, utm_source=Billboard, utm_source=MaryJane, utm_source=TJSchool

Step 3 – Add Medium (utm_medium)

Use this to specify the marketing channel — e.g., Facebook, Instagram, email, QR, or CPC ad.

&utm_medium=MallDisplayQRCode

Full link:

https://app.orthosync.ai/online-scheduling/id/93d24c80-70cf-4764-bf03-1a142440a885?utm_source=WellingtonMall&utm_medium=MallDisplayQRCode

Step 4 – Add Campaign Name (utm_campaign)

Use this if you’re running multiple campaigns or time-based promos.

&utm_campaign=MallDisplay

Full link:

https://app.orthosync.ai/online-scheduling/id/93d24c80-70cf-4764-bf03-1a142440a885?utm_source=WellingtonMall&utm_medium=MallDisplayQRCode&utm_campaign=MallDisplay

Step 5 – Add Campaign ID (utm_id)

Optional unique ID to further separate campaigns or QR codes.

&utm_id=MallDisplay

Final full URL:

https://app.orthosync.ai/online-scheduling/id/93d24c80-70cf-4764-bf03-1a142440a885?utm_source=WellingtonMall&utm_medium=MallDisplayQRCode&utm_campaign=MallDisplay&utm_id=MallDisplay

Tip:

Each QR code or link can be customized for different assistants, offices, or referral partners. These parameters will allow your dashboard to track where each new patient originated (Mall, Dentist, Friend, Facebook, etc.).